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Intercollegiate Athletics Strategic Plan

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Building a Strong Athletics Culture


Creating a Great Student-Athlete Experience & the Conditions for Student Success


Winning, Succeeding and Connecting


Creating a Model for Financial & Operational Sustainability and Competitive Excellence


Raising Our Athletics Profile

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Core Values and Objectives

  • Culture
    Measure the success of a changed culture through qualitative and quantitative metrics on how we are working together as a team and operating with respect toward one another.  
  • Leadership
    Measure the success of a changed culture through qualitative and quantitative metrics (problem-solving, solution-oriented focused metrics)  
  • Fiscal responsibility
    Maximize external revenue streams that enhance Athletics’ overall position  
    Establish tangible benchmarks and goals for future growth and reinvestment  
    Work with University Advancement’s Development team to ensure we have an appropriate and growth-focused fundraising strategy in place annually
  • Competitive excellence
    Academic Excellence:
    • Continue to graduate our student-athletes and maintain a GPA for the cumulative group that is on par or higher than the general student body
    • Achieve GSR goal of 90% and APR above 980
    • Achieve a significant number of our student-athletes on The Big West conference (Commissioner’s Honor Roll), and national academic honors and recognition
    Athletic Excellence:
    • Compete for championships in The Big West Conference, post-season NCAA (NIT, WNIT, NISC and other post-season tournaments) berths and achieve regional and national recognition (individual and team)
    • Work to fully fund scholarships across all sports
    • Provide first-class facilities and resources
  • Student-Athlete experience, student success and campus integration
    Create opportunities for our students on campus further in meeting their needs and paving the way for future career opportunities following graduation by providing opportunities for them to engage with Athletics in multiple ways (e.g., internship program in sports marketing, video, communications, facilities management, etc.)  
    Mentorship and development of our student-athletes:
    • Our coaches and our support staff will engage with our student-athletes in a healthy and productive manner and continue to build them academically, athletically and professionally.
    • Through innovative approaches, professional development, and utilizing modern resources/technology, we will support student-athlete needs
  • Diversity, equity and inclusion
    Integrate DEI goals and metrics into our performance evaluations, programming and planning  
    As UCR is #1 in Social Mobility, Athletics will be #1 in aiding in the transformation of a student-athlete's life and use sport as a vehicle to provide opportunities into higher education  
  • Social justice and human rights advocacy
    Leverage the unique platform Athletics provides to further student voices advocating for social justice and equality  
    Provide freedom of opportunity to express oneself within the Athletics arena and proudly represent our UCR Athletics brand in the process  
  • Campus and community engagement
    Continue to build on existing partnerships designed to enhance our student-athletes well-being and mental health  
    Further establish current working partnerships (and identify new partnerships) within academic units on campus for research and internship opportunities  
    Continue to pursue the creation of a graduate program option in sports medicine, management and marketing/communications  
    Celebrate campus achievements on-location in our venues and through our platforms  
    Student-athletes across all sports to participate in 200 total hours of community service each academic year  
    Further develop our youth Athletics fan base (Cub Club) and local groups through group rates and staff/faculty through our All Sports Pass  
    Further develop and integrate our student fan base for Athletics  
    Market and promote summer camps