Strategic Plan

Core Values and Objectives

• Culture

  OBJECTIVE	PROGRESS
  Measure the success of a changed culture through qualitative and quantitative metrics on how we are working together as a team and operating with respect toward one another.

• Leadership

  OBJECTIVE	PROGRESS
  Measure the success of a changed culture through qualitative and quantitative metrics (problem-solving, solution-oriented focused metrics)

• Fiscal responsibility

  OBJECTIVES	PROGRESS
  Maximize external revenue streams that enhance Athletics’ overall position
  Establish tangible benchmarks and goals for future growth and reinvestment	New Shoe and Apparel Partner (BSN SPORTS / NIKE) - Secured a five-year partnership and we are a NIKE team school Facilities Improvements: SRC Arena (New bleachers and chairback seats), new Athletics branding, acoustic paneling, lighting, scoreboard fixes, etc.) Soccer Stadium (New scoreboard, new turf, matches airing on ESPN+, capacity crowds) Softball and Baseball (Field enhancements and beautification) New weights, plates, benches, and bars
  Work with University Advancement’s Development team to ensure we have an appropriate and growth-focused fundraising strategy in place annually	Alumni Appreciation Night featuring Joe and Ashley Kelly - more than 1,500 people November 2024 alumni event at the Men's Basketball game at Oregon

• Competitive excellence

  OBJECTIVES	PROGRESS
  Academic Excellence: Continue to graduate our student-athletes and maintain a GPA for the cumulative group that is on par or higher than the general student body Achieve GSR goal of 90% and APR above 980 Achieve a significant number of our student-athletes on The Big West conference (Commissioner’s Honor Roll), and national academic honors and recognition	3.22 student-athlete cumulative GPA (up from 3.19 in Spring 2024) 985 APR - third year in a row to achieve the NCAA financial award 92% graduation success rate 88 Big West Commissioner's Honor Roll (Spring 2024) 15 All Big West student athletes Spring 2024; 7 All Big West student athletes Fall 2024
  Athletic Excellence: Compete for championships in The Big West Conference, post-season NCAA (NIT, WNIT, NISC and other post-season tournaments) berths and achieve regional and national recognition (individual and team) Work to fully fund scholarships across all sports Provide first-class facilities and resources	Top three team in the Big West for Men's Basketball Zyon Pullin (Men's basketball) - drafted by the Miami Heat - now playing for the Memphis Grizzlies Aleksandar Vukovic (Men's soccer) - drafted by Real Salt Lake Diogo Baptista (Men's soccer) signed contract with the San Jose Earthquakes

• Student-Athlete experience, student success and campus integration

  OBJECTIVES	PROGRESS
  Create opportunities for our students on campus further in meeting their needs and paving the way for future career opportunities following graduation by providing opportunities for them to engage with Athletics in multiple ways (e.g., internship program in sports marketing, video, communications, facilities management, etc.)	More than 60 UCR students working part-time through work study or internships, assisting Athletics in the areas of game day staffing, student managers, academic services, facilities, operations, etc.
  Mentorship and development of our student-athletes: Our coaches and our support staff will engage with our student-athletes in a healthy and productive manner and continue to build them academically, athletically and professionally. Through innovative approaches, professional development, and utilizing modern resources/technology, we will support student-athlete needs

• Diversity, equity and inclusion

  OBJECTIVES	PROGRESS
  Integrate DEI goals and metrics into our performance evaluations, programming and planning
  As UCR is #1 in Social Mobility, Athletics will be #1 in aiding in the transformation of a student-athlete's life and use sport as a vehicle to provide opportunities into higher education

• Social justice and human rights advocacy

  OBJECTIVES	PROGRESS
  Leverage the unique platform Athletics provides to further student voices advocating for social justice and equality
  Provide freedom of opportunity to express oneself within the Athletics arena and proudly represent our UCR Athletics brand in the process

• Campus and community engagement

  OBJECTIVES	PROGRESS
  Continue to build on existing partnerships designed to enhance our student-athletes well-being and mental health
  Further establish current working partnerships (and identify new partnerships) within academic units on campus for research and internship opportunities	Established working relationships with more than 30 organizations across campus, leading to well-attended and highly engaging events and activities for students
  Continue to pursue the creation of a graduate program option in sports medicine, management and marketing/communications
  Celebrate campus achievements on-location in our venues and through our platforms
  Student-athletes across all sports to participate in 200 total hours of community service each academic year
  Further develop our youth Athletics fan base (Cub Club) and local groups through group rates and staff/faculty through our All Sports Pass	Girls and Womens Sports Day (February 6, 2025)
  Further develop and integrate our student fan base for Athletics	Student attendance in FY25 more than doubled FY24 Latin Heritage Night with Chicano Student Programs - October 2024 (1300 people attended)
  Market and promote summer camps