Strategic Plan

Core Values and Objectives

• Culture

  OBJECTIVES	PROGRESS
  Measure the success of a changed culture through qualitative and quantitative metrics on how we are working together as a team and operating with respect toward one another.

• Leadership

  OBJECTIVES	PROGRESS
  Measure the success of a changed culture through qualitative and quantitative metrics (problem-solving, solution-oriented focused metrics)

• Fiscal responsibility

  OBJECTIVES	PROGRESS
  Maximize external revenue streams that enhance Athletics’ overall position
  Establish tangible benchmarks and goals for future growth and reinvestment
  Work with University Advancement’s Development team to ensure we have an appropriate and growth-focused fundraising strategy in place annually

• Competitive excellence

  OBJECTIVES	PROGRESS
  Academic Excellence: Continue to graduate our student-athletes and maintain a GPA for the cumulative group that is on par or higher than the general student body Achieve GSR goal of 90% and APR above 980 Achieve a significant number of our student-athletes on The Big West conference (Commissioner’s Honor Roll), and national academic honors and recognition
  Athletic Excellence: Compete for championships in The Big West Conference, post-season NCAA (NIT, WNIT, NISC and other post-season tournaments) berths and achieve regional and national recognition (individual and team) Work to fully fund scholarships across all sports Provide first-class facilities and resources

• Student-Athlete experience, student success and campus integration

  OBJECTIVES	PROGRESS
  Create opportunities for our students on campus further in meeting their needs and paving the way for future career opportunities following graduation by providing opportunities for them to engage with Athletics in multiple ways (e.g., internship program in sports marketing, video, communications, facilities management, etc.)
  Mentorship and development of our student-athletes: Our coaches and our support staff will engage with our student-athletes in a healthy and productive manner and continue to build them academically, athletically and professionally. Through innovative approaches, professional development, and utilizing modern resources/technology, we will support student-athlete needs

• Diversity, equity and inclusion

  OBJECTIVES	PROGRESS
  Integrate DEI goals and metrics into our performance evaluations, programming and planning
  As UCR is #1 in Social Mobility, Athletics will be #1 in aiding in the transformation of a student-athlete's life and use sport as a vehicle to provide opportunities into higher education

• Social justice and human rights advocacy

  OBJECTIVES	PROGRESS
  Leverage the unique platform Athletics provides to further student voices advocating for social justice and equality
  Provide freedom of opportunity to express oneself within the Athletics arena and proudly represent our UCR Athletics brand in the process

• Campus and community engagement

  INITIATIVES	PROGRESS
  Continue to build on existing partnerships designed to enhance our student-athletes well-being and mental health
  Further establish current working partnerships (and identify new partnerships) within academic units on campus for research and internship opportunities
  Continue to pursue the creation of a graduate program option in sports medicine, management and marketing/communications
  Celebrate campus achievements on-location in our venues and through our platforms
  Student-athletes across all sports to participate in 200 total hours of community service each academic year
  Further develop our youth Athletics fan base (Cub Club) and local groups through group rates and staff/faculty through our All Sports Pass
  Further develop and integrate our student fan base for Athletics
  Market and promote summer camps