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Enrollment Services Strategic Plan

Transforming students lives by eliminating barriers, accelerating value, and strategic collaboration


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Vision

  

Indispensable to UCR Student Success

 

Employees seize ownership for innovation and pursue excellence at every opportunity

  

Services are delivered through the lens of the student journey

  

Recognized nationally for innovation and excellence

  

By 2030 will be generating 50 million dollars in additional annual revenue for UCR

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Initiatives

  • Invest in staff
    INITIATIVE PROGRESS
    Determine the staffing needed to support a campus of 30,000 students that considers both how our work and student demands are continually evolving  
    Develop a professional development strategy that maximizes succession planning and ensures staff have the tools to perform their jobs well Launched 12-month professional development series for managers and staff
    Develop an intentional professional pathway for individuals within the Enrollment Services organization, inclusive of considerations for staff who do not want a supervisory role  
    Advance a plan that prioritizes engagement, training, and regular updates that promotes collaboration among employees Monthly communication to ES Staff (milestones, new employees, departmental updates)
    Develop and deploy a thoughtful and engaging new employee orientation program Enrollment services new employee orientation implemented
  • Create a seamless student-centered experience
    INITIATIVE PROGRESS
    Develop a centralized call center for student-facing functions that maximizes the potential for problem resolution on the spot

    Established the space and equipment for centralized functionality

    Phase 1 Spring 2025 = Financial Aid and Undergraduate Admissions Phones

    Re-envision the purpose, mission, and vision of the Highlander One-Stop Shop to make certain it is a space that maximizes efficient and timely problem resolution for the UCR student community New mission statement established; Established HOSS as its own department within ES
    Evaluate opportunities to unify incoming student communication channels into a streamlined interface that allows for outward communication to students and eliminates duplication of effort

    Financial Aid preliminary award tool launched


    Summer Sessions online Enrollment Adjustment tool launched

    Develop a web presence that integrates business processes from the lens of the student, not the department Phase 1 complete: driving attention to making appointments and the self-service options
    Utilize the continuing student CRM to develop a personalized and automated communication plan to current students that maximizes the opportunity to keep students on track with the critical administrative processes needed to be completed in order to move through their academic journey “How to Register for Classes” education effort launched
  • Utilize real-time, relevant information that informs a student-centered experience
    INITIATIVE PROGRESS
    Look for opportunities to merge/eliminate redundant systems and bad data within the Enrollment Services organization Eliminated redundant Cognos reports
    Ensure staff are comfortable using and informed about the data available to them to successfully perform their work

    On Demand Undergraduate Admissions Looker reports developed

    Employ the use of data visualization tools to tell the Enrollment Services story to internal and external audiences Summer session expanding enrollment dashboard
    Use data to mine for actionable intelligence that informs the Enrollment Services strategic priorities  
  • Increase institutional efficiency
    INITIATIVE PROGRESS
    With the aspiration to create a consistent student-experience, centralize appropriate administrative tasks into spaces within Enrollment Services that have the required expertise

    2025: MyUCR applicant portal retired and new nimble Slate portal launched for undergraduate applicants

    2024:

    Transfer credit and articulation services department created

    Scholarship Universe implementation

    CourseDog implementation

    Summer Session "front desk" transitioned to HOSS

    Develop a mechanism to ensure Enrollment Services receives critical and regular updates from the academic community that enables staff to adjust processes, etc. that will best serve the UCR student community Campus Recruitment Planning Committee launched to streamline/coordinate communication to admitted students
    Provide regular updates to the campus community to ensure the staff across campus can serve the UCR student community with the best information available

    Registrar's office provides quarterly campus forums and a monthly campus newsletter

    Summer sessions is strategizing with departments about increasing summer enrollment

    Summer Sessions
  • Advance a strategic and innovative campus framework for setting, fulfilling and assessing undergraduate enrollment goals
    INITIATIVE PROGRESS

    Establish a campus Strategic Planning group that determines the following:

    Optimum level of enrollment the institution desires to realize in consideration of financial imperatives and organizational capacity conditions

    1. Desired student profile in consideration of UCR’s mission and mandate, as well as quality and access
    2. Desired academic profile in consideration of UCR’s student and industry needs, instructional and campus capacity, political pressures, and competitive context

    1. Enrollment Governance Council established

    2. Recruitment and Yield workgroup established

    3. Summer Session joint Administrative/Academic Senate Committee re-established

    4. Retention and persistence workgroup established (VPDUE)

    Increase new student entering domestic non-resident enrollment from the current state of 100 each year to 450 each year by 2030

    Increased fall out-of-state visits by 23% compared to previous year; enrollment in fall 2022, 2023, 2024 has been flat (all around 295)

    Increase Summer Session FTE 40% by 2030, realizing an increase of 620 new FTE


  

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ENROLLMENT SERVICES STRATEGIC PLAN