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Enrollment Services Strategic Plan

Transforming students lives by eliminating barriers, accelerating value, and strategic collaboration


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Vision

  

Indispensable to UCR Student Success

 

Employees seize ownership for innovation and pursue excellence at every opportunity

  

Services are delivered through the lens of the student journey

  

Recognized nationally for innovation and excellence

  

By 2030 will be generating 50 million dollars in additional annual revenue for UCR

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Initiatives

  • INITIATIVE PROGRESS
    Determine the staffing needed to support a campus of 30,000 students that considers both how our work and student demands are continually evolving New Registrar's office team dedicated to systems and compliance
    Develop a professional development strategy that maximizes succession planning and ensures staff have the tools to perform their jobs well  
    Develop an intentional professional pathway for individuals within the Enrollment Services organization, inclusive of considerations for staff who do not want a supervisory role  
    Advance a plan that prioritizes engagement, training, and regular updates that promotes collaboration among employees Implemented Quarterly Connection for staff, with the opportunity to connect both in-person and virtually 
    Poster showing two smiling young women with coffee cups. It advertises a Winter 2026 activity "New Year Visions & Vibes."
    Develop and deploy a thoughtful and engaging new employee orientation program Enrollment services new employee orientation implemented
    Cultivate a culture of staff recognition and appreciation
    Poster with animated images of people with stars and awards, encouraging staff to recognize their colleagues.
  • INITIATIVE PROGRESS
    Develop a centralized call center for student-facing functions that maximizes the potential for problem resolution on the spot

     

    Re-envision the purpose, mission, and vision of the Highlander One-Stop Shop to make certain it is a space that maximizes efficient and timely problem resolution for the UCR student community Trained and integrated the financial aid peer mentors into the HOSS operation so they can serve as the first line of support for students
    Evaluate opportunities to unify incoming student communication channels into a streamlined interface that allows for outward communication to students and eliminates duplication of effort

    Launched student forms to create a single landing page where students can access all electronic forms

    Poster showing students walking on a shaded campus path. It highlights a new student enrollment adjustment form available at studentforms.ucr.edu.
    Develop a web presence that integrates business processes from the lens of the student, not the department Improved transfer experience by providing a site with all non-CCC courses that have articulated to UCR coursework
    Utilize the continuing student CRM to develop a personalized and automated communication plan to current students that maximizes the opportunity to keep students on track with the critical administrative processes needed to be completed in order to move through their academic journey  
  • INITIATIVE PROGRESS
    Expand the use of data to personalize student communications   
    Use predictive analytics to drive proactive, student-centered interventions

    With ITS and advisors, developed a predictive model at the individual course level to maximize the number of seats 

     

    Employ the use of data visualization tools to tell the Enrollment Services story to internal and external audiences  
    Explore and implement AI-driven tools to improve student support and operational efficiency  
  • INITIATIVE PROGRESS
    With the aspiration to create a consistent student-experience, centralize appropriate administrative tasks into spaces within Enrollment Services that have the required expertise

    2025: MyUCR applicant portal retired and new nimble Slate portal launched for undergraduate applicants

    2024:

    Transfer credit and articulation services department created

    Scholarship Universe implementation

    CourseDog implementation

    Summer Session "front desk" transitioned to HOSS

    Foster intentional and ongoing partnerships between Enrollment Services and academic and administrative units across campus to promote open communication, shared problem-solving, and mutual accountability for delivering a seamless student experience Campus Recruitment Planning Committee launched to streamline/coordinate communication to admitted students
    Provide regular updates to the campus community to ensure the staff across campus can serve the UCR student community with the best information available

    Registrar's office provides quarterly campus forums and a monthly campus newsletter

  • INITIATIVE PROGRESS

    Establish a campus Strategic Planning group that determines the following:

    Optimum level of enrollment the institution desires to realize in consideration of financial imperatives and organizational capacity conditions

    1. Desired student profile in consideration of UCR’s mission and mandate, as well as quality and access
    2. Desired academic profile in consideration of UCR’s student and industry needs, instructional and campus capacity, political pressures, and competitive context

    Enrolled the largest undergraduate entering class in UCR's history (8,293 students)

    Campus stakeholder yield committee established to create high touch experience to improve yield rates

    Increase new student entering domestic non-resident enrollment from the current state of 100 each year to 450 each year by 2030
    Graph showing undergraduate student enrollments (frosh and transfer students).
    Undergraduate out-of-state enrollments
    Graph showing international enrollments (frosh and transfer students)
    Undergraduate international enrollments

    Increase Summer Session FTE 40% by 2030, realizing an increase of 620 new FTE

    Realized the 2030 goal of a 40% increase of summer sessions FTE, in the summer of 2025 (5 years early)


  

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ENROLLMENT SERVICES STRATEGIC PLAN