University Extension

University Extension Strategic Plan

Financially Sustainable and Resilient

People-Centric Organization

Visible and Important Part of the University and Community

To transform lives through the power of lifelong learning

Exceptional Education

Lifelong Learning

Diversity

UC Gold Standard

Real-World Knowledge

Flexibility and Accessibility

Build financial stability, resiliency, and sustainability

INITIATIVE	PROGRESS
Grow international enrollment
Increase open enrollment and custom programming enrollment
Integrate Palm Desert Center; transition to self-supporting model	First ever PDC Open House with all Colleges/units participating
Grow extramural funding and philanthropic relationships	Hired first Senior Director of Development

INITIATIVE	PROGRESS
Increase financial literacy across the organization	Budget retreat with completely revamped budgetary process
Diversify funding sources and revenue streams with a balance of international, domestic, and custom/corporate enrollments, as well as grants and philanthropy	Increased revenue by 20.6% YTD; 65%/27%/7% (target: 30/30/30/10)

INITIATIVE	PROGRESS
Conduct regular program portfolio performance analysis	172% increase in ad conversion (260+ enrollments, 1400 inquiry calls); -32% cost per acquisition; 2.76% conversion rate from website (from RFIs, calls, self-enroll)
Reestablish Program Development Committee
Strengthen existing procedures for program review
Formulate and refine new marketing strategy
Utilize market studies for program development and review decisions
Broaden awareness campaign and improve lead conversations

Invest in the success of the people who teach, do research, work, learn, and live at UCR

INITIATIVE	PROGRESS
Monitor certificate completion outcomes to improve graduation rates and identify and decrease any existing equity gaps
Create career and leadership development opportunities for UCR matriculated students through our programs
Improve Extension student experience
Grow our undergraduate and graduate pathway programs
Be an important part of helping UC stop outs finish their credential	16 graduated, 5 filed for graduation, 29 re-enrolled, 100+ in-progress advising

INITIATIVE	PROGRESS
Analyze compensation and reduce equity gaps in compensation
Increase diversity in instructor hires
Enhance opportunities for instructor development

INITIATIVE	PROGRESS
Assess hybrid/remote work structure
Enhance professional development opportunities for staff at all levels in organization
Strategically optimize staffing needs to align with growth goals
Position UCR Extension to be a leader in DEI

Expand the visibility and scope of influence of UCR locally, nationally, and globally

INITIATIVE	PROGRESS
Contribute to campus’s pursuit of Carnegie Community Engagement classification	Carnegie classification achieved January 2024
Contribute to campus’s pursuit of the APLU Innovation & Economic Prosperity and Global Learning, Research, and Engagement designation	IEP designation achieved March 2024
Establish UCR Extension as a leader in providing opportunities to gain professional training and cross-cultural communication skills needed to engage in global opportunities
Advocacy and brand awareness	20% increase in UCR Extension website traffic with 45K new users

INITIATIVE	PROGRESS
Increase instructor engagement
Increase K-12 education community engagement
Establish UCR Extension as a research dissemination arm for community
Seat UCR Extension staff on community organization committees
Position UCR Extension centrally as a leader in workforce development within the local economy

INITIATIVE	PROGRESS
Establish new and steward existing domestic and global partnerships to increase enrollments
Increase Extension’s contributions to the internationalization of UCR
Strengthen cross-campus, cross-system, and cross-institution collaboration and advocacy

INITIATIVE	PROGRESS
Create personal and professional growth opportunities for alumni
Engage alumni in networking, mentoring and philanthropic giving	First participation in Homecoming 2023; alumni meetings infused into recruitment travel